The Journey of Al3aby: From Concept to Reality

Al3aby’s inception dates back to September 9, 2020, during the challenging times of the COVID-19 pandemic. With our physical stores closed due to lockdowns, the demand for toys and bicycles surged, resulting in overwhelming calls and WhatsApp messages to Alomar Toys. At one point, we had over 10,000 unread messages, making it nearly impossible to manage.

This overwhelming demand inspired the creation of an online store, Al3aby, to streamline our operations and meet our customers’ needs more efficiently. Mr. Nasr Al Omar, CEO and Founder of Alomar Toys, provided us with all the necessary resources and support to bring this vision to life.

Choosing the name “Al3aby” was a deliberate and thoughtful process. After extensive research and consideration, we selected “Al3aby,” which means “my toys” in Arabic. We wanted to create a sense of personal connection for children, making them feel that every toy in the online store was theirs, fostering a sense of ownership and excitement.

Initially, our primary online presence was through the website However, recognizing the need for a fresh and engaging platform, we decided to rebrand and launch a new site. Thus, on September 9, 2020, we began our in-house production and added the first product to Just 11 days later, on September 20, 2020, we celebrated our first sale.

Since that pivotal day, Al3aby has been dedicated to enhancing the customer shopping experience by incorporating new technologies and offering high-quality toys and bicycles at competitive prices. Our commitment to excellent service remains unwavering as we continue to innovate and improve our platform.

Al3aby is a proud extension of Nasr Al Omar & Sons General Trading and Contracting W.L.L, a wholesale company established in 1983. Our roots are deep in retail with Alomar Toys Center, founded in 1985, and Alomar Bicycle Center, established in 1987. These stores have been serving our community with dedication and quality for decades.

The story of Al3aby is one of resilience and adaptability, driven by a passion for bringing joy to children even in the most challenging times. We look forward to continuing our journey, providing the best for our customers, and making every shopping experience delightful.